JETOUR partners with Condé Nast Traveller Middle East on Travel+ push

JETOUR Motors teamed up with Condé Nast Traveller Middle East in Dubai on Sept. 20, 2026, for an industry exchange focused on the future of travel. The partnership is designed to deepen JETOUR’s Travel+ strategy in the Middle East through content co-creation, destination experiences and broader travel-industry cooperation.

Why it matters: - JETOUR is using a high-profile travel media partnership to broaden its Travel+ strategy beyond vehicle sales. - The move positions the automaker closer to travel content, destination experiences and lifestyle branding in the Middle East. - JETOUR is also signaling a shift from carmaker to travel ecosystem brand.

What happened: - JETOUR Motors and Condé Nast Traveller Middle East hosted an industry exchange event in Dubai on Sept. 20, 2026. - The event used the theme “Somewhere Next.” - The gathering brought together nearly 200 guests. - Attendees included tourism board representatives from multiple countries, senior travel-industry executives and travel opinion leaders. - JETOUR said the event was meant to share ideas about how people will travel in the future.

The details: - Condé Nast Traveller is a premium travel media brand with global reach focused on destinations, culture and travel lifestyle. - JETOUR chose the partnership because of its long-running Travel+ strategy and a shared view that travel is about more than arriving at a destination. - JETOUR’s international representative said a car should do more than provide transport and should expand the possibilities of each trip. - JETOUR and Condé Nast Traveller Middle East plan to work together on content co-creation and scenario-based experiences. - The collaboration is intended to strengthen the link between automotive products, destination settings and travel lifestyle. - JETOUR’s team also discussed Middle East travel scenarios, user needs and cross-industry cooperation with guests at the event. - JETOUR displayed the G700, the flagship luxury off-road model from its Zongheng series, at the event. - The G700 drew attention for its off-road capability, luxury design and smart technology.

Between the lines: - The partnership reflects a broader trend in which automakers try to attach their brands to experiences rather than only mobility. - JETOUR is trying to meet demand for personalized, immersive travel by framing the vehicle as part of the journey itself. - The company is leaning on content and events to make its Travel+ positioning feel tangible in overseas markets. - By highlighting the Middle East, JETOUR is targeting a region where travel, tourism and premium lifestyle branding overlap.

What's next: - JETOUR and Condé Nast Traveller Middle East plan deeper cooperation in content and experiential scenarios. - JETOUR said it will continue working with more industry partners to expand products and experiences around global travel needs. - The company plans to keep building its Travel+ philosophy across more markets. - JETOUR said that by the end of August 2026 it had entered more than 100 countries and regions and surpassed 2.5 million in cumulative global sales. - More information is available at JETOUR Global.