Turismo Costa del Sol targets French market at IFTM Top Resa

Turismo Costa del Sol is at IFTM Top Resa in Paris from Sept. 15-17 to deepen ties with French travel professionals and promote Málaga-Costa del Sol. The delegation includes nearly 30 local businesses and public bodies, underscoring the destination’s push to win more business in a key European market.

Why it matters: - France is one of Costa del Sol’s key source markets, and IFTM Top Resa gives the destination direct access to buyers who shape travel sales. - The Paris event is also a platform to expand commercial partnerships across leisure, business travel, MICE and group tourism. - Tourism promotion at the show is aimed at turning visibility into bookings and longer-term distribution agreements.

What happened: - Turismo Costa del Sol is taking part in IFTM Top Resa 2026 in Paris Porte de Versailles from Sept. 15-17. - The organization is using the trade fair to promote Málaga-Costa del Sol in France and strengthen ties with travel industry professionals. - Nearly 30 companies, municipalities and organizations from the province are accompanying Turismo Costa del Sol at the event. - The delegation has scheduled about 20 business meetings with tour operators, agencies and other tourism sales partners.

The details: - IFTM Top Resa is one of France’s main tourism trade events. - The 2026 edition brings together more than 32,000 professionals, 1,650 brands and 177 destinations. - The show includes more than 16,700 business appointments. - The event covers leisure travel, business travel, MICE and group tourism. - Turismo Costa del Sol is using the fair to present the destination’s offer and identify new collaboration and sales opportunities. - The stand will serve as a meeting point for professionals and companies in the sector. - The program includes networking sessions and business appointments over the three days of the fair. - An Office of Spanish Tourism meeting will focus on market trends, the outlook for next year and planned actions for 2027. - The stand will also host promotional activities, including tastings of Málaga products for visiting professionals.

Between the lines: - The scale of the delegation signals that Costa del Sol is treating France as a priority market rather than a one-off promotional stop. - The mix of public and private participants suggests a coordinated push to convert destination awareness into sales channels. - The focus on business meetings and sector trends points to a strategy built around commercial positioning, not just brand marketing.

What's next: - Turismo Costa del Sol will use the Paris meetings to follow up with operators, agencies and other distributors after the fair. - The Office of Spanish Tourism session is expected to shape planning for 2027 promotional activity. - The destination aims to keep expanding its presence and commercial reach in the French market. - The company contact listed in the release is Francisco Romero, HOPSCOTCH NETWORK SPAIN SL, +34 915 40 18 05.